Local Review Sites A review site is a website where reviews can be posted about businesses, products, or services. In some cases, even people. These days, these websites are using Web 2.0 techniques to gather reviews from customers. Sometimes they may employ professional writers to author reviews on the topic of concern for the site. […]
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Citation Acquisition Strategies for Online Marketing
Continued from Part 1: “Citation Sources for Online Marketing“ Local search engines The search engines crawl each other to find citations that will validate or correct the business information in their own database. Additionally, some engines and data share information with each other typically through a data leasing arrangement or syndication. For example, you’ll frequently […]
Citations Sources for Online Marketing
Now that we are reminded that marketing a business on the Internet follows traditional marketing principles, we know from organic search engine optimization that links are very important for ranking and now I am telling you that citations from highly relevant sources are also important. So I guess the question becomes what is the difference […]
Profile Listings Best Practices
If you visit www.getlisted.org this has a simple little tool to collect all available listings showing which listings are claimed already as well as providing links to claim any unclaimed listings. It is important that your profile is completed 100% or as close to it as possible. When filling out information for any of the […]
NORAD Challenges, 70% Keyword Mark, Google Maps in iOS, Updated Review Content Policy
Local Marketing Industry Weekly Update – #35 – 12-19-21 THIS WEEK: This week’s agenda: • Google Challenges NORAD In Tracking Santa, Launches Google Santa Tracker • Keyword Not Provided Passes 70% as Chrome Makes ALL Searches HTTPS • Google Map for iOS Ships • Google Updates Review Content Policy • Google Running Feedback Experiment That’s […]
